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Our white paper “Gifting Your Customers the Promise of Protection” analyzes currently trending in-store and online shopping scams that increase consumer risk for identity theft and fraud during the holiday season, as well as what factors leave retailers and financial institutions particularly vulnerable during this time of year. These issues, along with the growing normalcy of data breaches, have led many consumers to finally take action. Generali Global Assistance’s (GGA) Holiday Survey revealed that 84 percent of Americans say their willingness to do business with a retailer would be impacted if the retailer experienced a data breach. If your company has yet to experience a breach, it may only be a matter of time until you’re faced with the reality of how prepared your organization actually is.