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Iris' 1st Annual Identity & Cybersecurity Concerns Survey*

From data breaches to digital trust, today’s consumers are more aware (and worried!) than ever. Our latest survey reveals what matters most to them, where they feel vulnerable, and how businesses like yours can better support their evolving identity protection & cyber needs.

Download Key Findings Report

A False Sense of Security vs. High Levels of Concern

 

Feel secure using their internet-connected devices

 

Concerned about about personal devices being hacked

 

Concerned about about passwords being compromised

This contradiction suggests that while people may feel secure, they still recognize significant risks – perhaps because they assume security is already built into their devices or they underestimate the sophistication of cyber threats.

High Concern for Data Breaches

 
Baby Boomers are significantly more concerned about data breaches than their younger counterparts.

Data Breach Reaction Variable

 
Significantly more Baby Boomers take self-help steps versus Gen Z, who are almost just as likely to call someone instead.

Post-Breach, Most Turn to Financial Institutions

 
Millennials (25%) are twice as inclined as Gen Z (12%) to turn to the company that notified them. Gen Z (12%) are more likely to call their insurer compared to Millennials(1%), Gen X (3%), & Baby Boomers (1%).

Gaps in Data
Protection Practices

 
With just 30% of consumers following all recommended security practices, a significant gap exists between confidence and actual preparedness.

Life Events & Perceived Vulnerability to Identity Theft

These life changes often involve providing personal data to multiple parties (i.e., realtors, lenders, utility companies), increasing exposure to fraud risks.

 

1 in 3 believe moving to a new location makes them most vulnerable to identity theft

 

3 in 10 believe starting a new business makes them most vulnerable to identity theft

 

3 in 10 believe buying/selling a home makes them most vulnerable to identity theft

Levels of Concern Are High for Certain Threats

 

Concerned about one or more of their passwords being compromised

57% are extremely or very concerned

 

Concerned about their home’s title/deed being stolen

43% are extremely or very concerned

 

Concerned about their children being cyber bullied

67% are extremely or very concerned

 

Concerned about cybercriminals using AI for malicious purposes

67% are extremely or very concerned

 

Concerned about their personal devices being hacked

59% are extremely or very concerned

 

Concerned about falling victim to a scam

51% are extremely or very concerned

Singular Protection Components Are Popular – but Most Want Something Comprehensive

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82% of consumers have access to at least one component of identity or cyber protection
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18% report not having access to any form of identity or cyber protection
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66% of individuals say they are willing to pay for a comprehensive identity protection solution
 

Gain More Insight Today

Discover even more valuable insights from Iris' 1st Annual Identity & Cybersecurity Concerns Survey. Our comprehensive report dives deeper into consumer behaviors, generational differences, and emerging threats that impact your business and customers.

Download Key Findings Report
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* This report presents the findings of a survey conducted among a sample of 1,010 adults 18 years of age and older. Throughout this report, results are analyzed in total as well as by gender and generation where statistically significant differences exist at a 95% confidence level.  Generations are defined as Gen Z, ages 18-28 (N=215); Millennials, ages 29-44 (N=282); Gen X, ages 45-60 (N=237); and Baby Boomers, ages 61-79 (N=241).