Iris' 8th Annual Holiday Identity Theft Survey

Generational Buying Differences Shift...
But Worries are Universal

The results are in for Iris Powered by Generali’s annual Holiday Shopping & Identity Theft survey, and it’s safe to say we’re all feeling the stressors of life – as well as those brought to us by scammers and identity thieves. But while worries were felt similarly across generations, 2024 was a turning point when it came to shopping and spending habits for some age groups.

In this infographic eBook, we explore how age (and gender) affect consumer preferences and inclinations on where to shop, how much to spend, and even who to trust this holiday shopping season.

You might just glean the tidbit you need to win over some new customers by year’s end.