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Do you know why the Net Promoter Score (NPS) was first developed? You might be inclined to believe its goal was to simply gauge customer satisfaction rates. But its purpose is a bit more complex than that. In fact, the NPS was developed to help companies earn customer loyalty and inspire employees. And while these two things go hand in hand with customer satisfaction, these specific components are undoubtedly tied to a bigger picture – something a little more permanent and less fleeting. One could say they’re reflective of a company’s health...