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Let’s face it: identity fraud is a scary thought, and it can sometimes take up a little too much headspace. In fact, consumers are more worried than ever before, and many are already bracing themselves for an identity incident that could seriously impact their life.

Iris Powered by Generali and Benenson Strategy Group published their second ID Theft & Cybercrime Research Study, and both insurers and financial institutions alike should take note: increasing consumer concern is leading many to seek expert help in protecting their data. However, they’re not turning to just any organization. Consumers want identity and cyber protection services from the companies they trust the most — like yours.