Our whitepaper “Gifting Your Customers the Promise of Protection” analyzes current-day trends that increase consumer risk for identity theft and fraud during the holiday season, as well as what factors leave retailers and financial institutions particularly vulnerable during this time of year. These issues, along with the growing normalcy of data breaches, have led many consumers to finally take action. Generali Global Assistance’s (GGA) Holiday Survey revealed that 84 percent of Americans say their willingness to do business with a retailer would be impacted if the retailer experienced a data breach. If your company has yet to experience a breach, it may only be a matter of time until you’re faced with the reality of how prepared your organization actually is. We provide the following recommendations to successfully mitigate the effects a potential breach may bring to your company:
- Have a data breach incident response plan in place.
- Only collect and store customer information that is absolutely necessary to do business.
- Instill trust in your customers know by proactively letting them know what you’re doing to protect their data.
- Proactively offer comprehensive identity protection services to
your customers to demonstrate your commitment to their financial well-being.
With most consumers worried about their sensitive information getting into the wrong hands, 58 percent say they are likely to purchase identity
theft protection in the next two years. Download our free white paper Gifting Your Customers the Promise of Protection to discover how easy it can be for your company to provide this protection.