Positive employee experiences are deeply connected to customer satisfaction and loyalty. Engaged employees, who are happy with their employer experiences, provide quality customer service, spreading enthusiasm which in turn leads to happier customers. There’s also a strong circular cause-and-effect to this relationship, as delightful customer experiences can motivate employees by reinforcing a valued purpose of work. Bottom line, when you take care of your employees, they will take care of your customers!
We are seeing more and more companies building programs to reward and recognize their employees. [Social] messages shared by employees go 561% further than the same message shared on a brand-owned channel.” – Neilsen
Both employees and customers should be equally valued business assets, but oftentimes employee engagement strategies are treated as an afterthought. And while the link between employee engagement and customer satisfaction has been proven, it’s important to note how your internal and external engagement strategies are connected. By asking, “What are we offering our customers that we could offer our employees, and vice versa?” you ensure that you aren’t missing an opportunity to offer valued benefits and services to either population that could increase overall engagement and drive business growth.
For your company to attract the talent needed to provide your customers with quality care, you should demonstrate to employees your company feels lucky to have them. One effective way to demonstrate this appreciative attitude is by offering robust benefits options that enhance employee engagement and encourage retention. Relevant, valued services that resonate well are often provided as optional and customizable.
“More companies are now offering benefits like identity theft insurance, pet insurance, tuition assistance, elder care, adoption assistance, and student loan repayment. The definition of wellness is also expanding to include a focus on financial wellness.” – BenefitsPRO
In order to successfully craft an attractive employee engagement strategy that includes offering top benefits and services, HR teams should consider working together with marketing teams. Just as your marketing team impacts customer engagement, your HR department has an impact on employees’ experiences throughout their journey with your company. There are many marketing and HR parallels forming as new technologies that support employee personalization are becoming more commonplace and HR professionals are more regularly segmenting personas to personalize benefits offerings. HR professionals newer to this more advanced internal promotion approach can learn a great deal from marketing teams with experience in similar external initiatives, to help them implement engagement strategies that generate results.
“57 percent of employees would stay with their employer if their benefits improved.” – MetLife
At Generali Global Assistance (GGA) we firmly believe that happy employees lead to happier customers—which is why we put both at the heart of everything we do. We commit to a people first approach; when our employees are happy, their dedication to customer service is genuine and translates to authentic customer engagement. This people-first approach is what drives our award-winning marketing team and account management team to provide such high-quality and effective business growth support and our award-winning resolution center to provide such white-glove prevention and resolution services. To learn more about how GGA can help your company offer relevant, valued services that promote both employee and customer engagement request a demo of our identity and digital protection services.